Gone are the days when feed is the biggest thing in social media. Part of social media trends nowadays is Stories, a feature that has been launched and popularized by social media platform turned camera company Snapchat.

Stories are set of photos or videos that have been uploaded in a social media platform that usually disappears within 24 hours. The feature is not part or synchronized to feed but rather a new way of sharing where visual storytelling takes place.

Aside from Snapchat, Stories is also available to other platforms such as Instagram, Facebook, and Messenger. And it seems like other platforms are also exploring ways how they will be able to launch their own versions too. But have you ever wondered why do people seem to be embracing the feature? Below are the reasons.

People love short but precise posts

That’s correct. Stories is not the same as posting a status where a user can write a long text that turns into novel. People may spend long time in social media but mostly do not read a long post. Stories is about sharing real-time and interesting moments through photos and videos within a short duration.

People want to protect their information online

If you post a status, regardless if it’s a simple text, photo or video, it will stay on your account until you have decided to delete it. In Stories, whatever you post, it will disappear or will expire within 24 hours. That makes it a better way of sharing candid photos or videos rather than posting them as status. It complements your efforts in protecting your privacy.

People love photos and videos than simple plain text

Visual posts are always better than text-only posts. Most people browse their social media accounts for visual entertainment.

People want to know who viewed their posts

As of the moment, all social media platforms that have Stories feature provide their users a list of those people who viewed their uploads. That is an interesting part of the feature as you have the chance to know your audience and the people who constantly checks you in the platform.

To conclude, I believe Stories will stay long as part of trends in social media. Sooner, it will be an integral part of social media marketing. And as a digital marketer, you should look forward to it as another opportunity to show creativity and another way to establish campaigns.