Insights

How to Get Your Content Cited by Generative AI Platforms: GEO Strategy for Content Writers

We’re entering a new phase of digital visibility where Generative AI models like ChatGPT, Gemini, and Perplexity don’t just read your content — they rephrase, summarize, and attribute it back in their own ecosystem. This gave birth to a new digital marketing discipline: Generative Engine Optimization. This shift isn’t just about ranking high on Google anymore — it’s about becoming citable in the age of AI-driven search. It’s no longer about “getting found” (SEO), but about getting “included” in AI-generatedRead More

Why GEO Won’t Replace SEO: The Future of Online Search

Digital marketing landscape is evolving fast. With the rise of Generative Engine Optimization (GEO)—the practice of shaping content to appear in AI-generated answers—many marketers are asking: is traditional SEO becoming obsolete? The truth is, SEO remains essential, and in fact, it matters now more than ever. Sure, generative engines may be shaping the future of online discovery, but SEO remains the foundation that fuels their outputs. Here’s why. 1. GEO relies on SEO signals Generative engines like ChatGPT, Gemini, andRead More

How Generative AI Can Help Businesses in the Philippines

What is Generative AI? Generative AI is a technology that can create new content like text, images, videos, or even training materials based on prompts and data. For businesses in the Philippines, this means faster marketing, smarter customer service, and more efficient operations without always needing big budgets or large teams. Why Does Generative AI Matter for Businesses in the Philippines? The Philippines is one of the most active digital markets in the world: The Philippines now has 97.5 millionRead More