ChatGPT Atlas: The Smart Browser That’s About to Redefine Digital Marketing

If you’re a digital marketer who has relied on search engines, browser tabs, analytics dashboards and content creation tools—get ready for something different. OpenAI has officially launched its own web browser: ChatGPT Atlas. Here’s what you need to know—what it is, where it is, and (most importantly) how it may change the way you market in the digital-space. What is ChatGPT Atlas? At its core, this is a web browser built from the ground up to integrate the power of theRead More

How to Get Your Content Cited by Generative AI Platforms: GEO Strategy for Content Writers

We’re entering a new phase of digital visibility where Generative AI models like ChatGPT, Gemini, and Perplexity don’t just read your content — they rephrase, summarize, and attribute it back in their own ecosystem. This gave birth to a new digital marketing discipline: Generative Engine Optimization. This shift isn’t just about ranking high on Google anymore — it’s about becoming citable in the age of AI-driven search. It’s no longer about “getting found” (SEO), but about getting “included” in AI-generatedRead More

Why GEO Won’t Replace SEO: The Future of Online Search

Digital marketing landscape is evolving fast. With the rise of Generative Engine Optimization (GEO)—the practice of shaping content to appear in AI-generated answers—many marketers are asking: is traditional SEO becoming obsolete? The truth is, SEO remains essential, and in fact, it matters now more than ever. Sure, generative engines may be shaping the future of online discovery, but SEO remains the foundation that fuels their outputs. Here’s why. 1. GEO relies on SEO signals Generative engines like ChatGPT, Gemini, andRead More

How Generative AI Can Help Businesses in the Philippines

What is Generative AI? Generative AI is a technology that can create new content like text, images, videos, or even training materials based on prompts and data. For businesses in the Philippines, this means faster marketing, smarter customer service, and more efficient operations without always needing big budgets or large teams. Why Does Generative AI Matter for Businesses in the Philippines? The Philippines is one of the most active digital markets in the world: The Philippines now has 97.5 millionRead More

Generative Engine Optimization (GEO): The Rise of AI-Driven Search and What Marketers Need to Know

For nearly two decades, Search Engine Optimization (SEO) has been the backbone of digital visibility. Marketers fine-tuned keywords, backlinks, and site structures to climb Google’s results page and capture clicks. But the game is changing. As generative AI platforms like ChatGPT and Gemini become the first stop for information, a new discipline is taking shape: Generative Engine Optimization (GEO). And no, it’s not just another buzzword. It’s a reality businesses need to understand, or risk fading into digital obscurity. AndRead More

Why Digital Professionals Should Work From Home and How to Make It Work

Remote work is the new way of working in the corporate world. For digital professionals such as marketers, developers, designers, analysts, and project managers — working from home can be the smartest choice for productivity, growth, health, and work-life balance. Let me share why embracing the work-from-home culture makes sense and how we can make it work long-term for both professionals and companies. 1. You can do your job anywhere with just a laptop and internet For most digital roles,Read More

How Digital Marketing Can Empower Startup Culture in the Philippines

When people hear the word “startup”, they usually think of Silicon Valley, dot-com giants, or fast-growing companies offering internet-based services. But here in the Philippines, the startup culture is still developing. Many Filipino entrepreneurs end up building businesses that already exist in the market instead of creating companies that solve real problems or disrupt industries. This is one reason the Philippines lags behind other Southeast Asian countries like Singapore, Vietnam, and Indonesia, which have already embraced the startup mindset. WhyRead More

What is Local SEO and Why it is Important

In digital marketing, when a business targets customers in a specific area, local search engine optimization (SEO) becomes essential. Local SEO is the practice of optimizing a business’s online presence so it appears prominently in search results for that location. In simple terms, it’s about making your brand visible and relevant to people searching within your target area. Local SEO plays a crucial role in brand management for businesses that serve single-location or region-specific markets. Here are some of itsRead More

Google Ranking Factors: Important Elements of Search Engine Optimization (SEO)

Think of Google as the world’s biggest library but smarter. When you search, it doesn’t just pull random “books” off the shelf. It follows a system of ranking factors to decide which websites deserve the spotlight on the first page. For anyone doing Search Engine Optimization (SEO), these ranking factors are the foundation. Let’s break them down into the essentials. On-Page SEO: Your Website’s First Impression On-page SEO covers everything within your website that helps Google understand it: Title tags,Read More

Key Google Algorithms Every SEO Specialist Must Know

No doubt, Google is the world’s largest and most preferred search engine. Because of this, every Search Engine Optimization (SEO) specialist must understand and adapt to the rules and guidelines Google has established. These rules are enforced through various algorithms that determine how websites are ranked in search results. Knowing and mastering these algorithms is essential for improving visibility and performance. Below are some of the most important Google algorithms and updates you should be familiar with: 1. PageRank LaunchedRead More

How to Create a Robots.txt File and Sitemap for Your Website

Your website has structures that are important if you chase good ranking in search engine results. Part of those are the robots.txt file and sitemap. If you are not familiar or have not created those, read below. Robots.txt Robots.txt is an integral part of a website as it moderates the behavior of search engine bots by dictating their access limitation and telling the forbidden pages. It serves as a guide to the bots on what are the pages they areRead More

Search Engines to Look Out for as an SEO Specialist

The early generation of digital marketers do not deal with search engines when they create campaigns. Hence, the term Search Engine Optimization (SEO) may not be popular [that time] or has not been invented. They only care about the structure of websites and make it listed in website directories, which is considered an old school method nowadays. However, when search engines became popular in the late 90’s to early 2000’s, everything has changed in the digital marketing industry. That’s whenRead More

Basic Things to Mind in Optimizing a Website

Optimizing a website is never easy. But like any other discipline, it can be learned as long as you are dedicated to your profession as a digital marketer. Website optimization is very important as it is an integral part in Search Engine Optimization (SEO). It has been a practice to rank websites in search engines. Optimization can be a long-term task that can result into experimental methods, which would take most of your time. But before reaching that point, thereRead More

Why optimizing your website is important

If you develop websites, the things you focus on is the building process and creating contents. However, it should not be limited to those two and optimization should be the third but the most important thing to think about. Optimization is a process of shaping or packaging a website and making sure it adheres to the established online standards that will help it gain audience, traffic, and authority. It may not be an easy task but it plays a bigRead More

Why I prefer Instagram over other social media platforms

Since its launch in 2010, Instagram has grown from a simple photo-sharing app into one of the most influential social media platforms in the world. It quickly captured the attention of millions, especially younger users, who became its most active community. I have to admit: I was one of those people who instantly fell in love with Instagram. Compared to Facebook (its parent company), TikTok, YouTube, X (formerly Twitter), LinkedIn, and other platforms; Instagram just felt different. But why didRead More

How Stories will become the future of social media marketing

Gone are the days when feed is the biggest thing in social media. Part of social media trends nowadays is Stories, a feature that has been launched and popularized by social media platform turned camera company Snapchat. Stories are set of photos or videos that have been uploaded in a social media platform that usually disappears within 24 hours. The feature is not part or synchronized to feed but rather a new way of sharing where visual storytelling takes place.Read More

The Power of Google My Business: Making Your Brand Visible Locally

Technology has completely transformed how businesses operate today. One of the most effective tools helping brands stand out is Google My Business (GMB) — now known as Google Business Profile. This free platform allows your business to appear on Google Maps and local search results, making it easier for potential customers to find you. You’ve probably noticed that some businesses appear on Google Maps while others don’t. The secret lies in setting up and optimizing a Google My Business profileRead More

List of social media platforms you should be using as a social media specialist

Using social media is vital to businesses that use digital marketing. It has been a perfect tool to communicate with customers, to reach target market, get brand exposure, to reduce the cost of traditional marketing, and to drive traffic to the business’ website if it has one. However, there are a lot of social media platforms available in the wild. And each have different users in terms of ages, genders, interests, and locations. Social media platforms have diversity. Each hasRead More

Basic tasks of a social media specialist

As a social media specialist, you are the one responsible in managing the social media account of a business, which is a significant tool in achieving your company’s digital marketing goal. A business may have numerous goals why it established social media presence. But whatever it is, part of your tasks as a social media specialist is to be familiar with the fundamentals of your profession. You have to know your target market Keep in mind that before creating anRead More

Why social media presence is important for businesses

Social media plays a major role in our lives. It has been our tool to connect with our loved ones and colleagues. But if you’re a digital marketing specialist, you see social media more than that. And you should know the reasons why businesses have been establishing social media presence and why it has been an important digital marketing tool. If not, below are the things you should keep in mind. Communication tool for the business Like what I haveRead More