Insights

Generative Engine Optimization (GEO): The Rise of AI-Driven Search and What Marketers Need to Know

The Rise of Generative Engine Optimization - GEO

For nearly two decades, Search Engine Optimization (SEO) has been the backbone of digital visibility. Marketers fine-tuned keywords, backlinks, and site structures to climb Google’s results page and capture clicks. But the game is changing. As generative AI platforms like ChatGPT and Gemini become the first stop for information, a new discipline is taking shape: Generative Engine Optimization (GEO). And no, it’s not just another buzzword. It’s a reality businesses need to understand, or risk fading into digital obscurity. AndRead More

How Digital Marketing Can Empower Startup Culture in the Philippines

A city located in the Philippines

When people hear the word “startup”, they usually think of Silicon Valley, dot-com giants, or fast-growing companies offering internet-based services. But here in the Philippines, the startup culture is still developing. Many Filipino entrepreneurs end up building businesses that already exist in the market instead of creating companies that solve real problems or disrupt industries. This is one reason the Philippines lags behind other Southeast Asian countries like Singapore, Vietnam, and Indonesia, which have already embraced the startup mindset. WhyRead More

What is Local SEO and Why it is Important

Woman browsing a website on her tablet

In digital marketing, when a business targets customers in a specific area, local search engine optimization (SEO) becomes essential. Local SEO is the practice of optimizing a business’s online presence so it appears prominently in search results for that location. In simple terms, it’s about making your brand visible and relevant to people searching within your target area. Local SEO plays a crucial role in brand management for businesses that serve single-location or region-specific markets. Here are some of itsRead More