Insights

Google Ranking Factors: The Building Blocks of Search Engine Optimization (SEO)

Google search engine

Think of Google as the world’s biggest library but smarter. When you search, it doesn’t just pull random “books” off the shelf. It follows a system of ranking factors to decide which websites deserve the spotlight on the first page. For anyone doing Search Engine Optimization (SEO), these ranking factors are the foundation. Let’s break them down into the essentials. On-Page SEO: Your Website’s First Impression On-page SEO covers everything within your website that helps Google understand it: Title tags,Read More

Key Google Algorithms Every SEO Specialist Must Know

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No doubt, Google is the world’s largest and most preferred search engine. Because of this, every Search Engine Optimization (SEO) specialist must understand and adapt to the rules and guidelines Google has established. These rules are enforced through various algorithms that determine how websites are ranked in search results. Knowing and mastering these algorithms is essential for improving visibility and performance. Below are some of the most important Google algorithms and updates you should be familiar with: 1. PageRank LaunchedRead More

How to Create a Robots.txt File and Sitemap for Your Website

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Your website has structures that are important if you chase good ranking in search engine results. Part of those are the robots.txt file and sitemap. If you are not familiar or have not created those, read below. Robots.txt Robots.txt is an integral part of a website as it moderates the behavior of search engine bots by dictating their access limitation and telling the forbidden pages. It serves as a guide to the bots on what are the pages they areRead More