Insights

Search engines to look out for as an SEO Specialist

Google Search homepage in a netbook

The early generation of digital marketers do not deal with search engines when they create campaigns. Hence, the term Search Engine Optimization (SEO) may not be popular [that time] or has not been invented. They only care about the structure of websites and make it listed in website directories, which is considered an old school method nowadays. However, when search engines became popular in the late 90’s to early 2000’s, everything has changed in the digital marketing industry. That’s whenRead More

Basic things to mind in optimizing a website

Laptop in a table

Optimizing a website is never easy. But like any other discipline, it can be learned as long as you are dedicated to your profession as a digital marketer. Website optimization is very important as it is an integral part in Search Engine Optimization (SEO). It has been a practice to rank websites in search engines. Optimization can be a long-term task that can result into experimental methods, which would take most of your time. But before reaching that point, thereRead More

Why optimizing your website is important

If you develop websites, the things you focus on is the building process and creating contents. However, it should not be limited to those two and optimization should be the third but the most important thing to think about. Optimization is a process of shaping or packaging a website and making sure it adheres to the established online standards that will help it gain audience, traffic, and authority. It may not be an easy task but it plays a bigRead More