Insights

Why I prefer Instagram over other social media platforms

Instagram log in page

Since its launch in 2010, Instagram has grown from a simple photo-sharing app into one of the most influential social media platforms in the world. It quickly captured the attention of millions, especially younger users, who became its most active community. I have to admit: I was one of those people who instantly fell in love with Instagram. Compared to Facebook (its parent company), TikTok, YouTube, X (formerly Twitter), LinkedIn, and other platforms; Instagram just felt different. But why didRead More

How Stories will become the future of social media marketing

Woman taking a photo

Gone are the days when feed is the biggest thing in social media. Part of social media trends nowadays is Stories, a feature that has been launched and popularized by social media platform turned camera company Snapchat. Stories are set of photos or videos that have been uploaded in a social media platform that usually disappears within 24 hours. The feature is not part or synchronized to feed but rather a new way of sharing where visual storytelling takes place.Read More

The Power of Google My Business: Making Your Brand Visible Locally

Technology has completely transformed how businesses operate today. One of the most effective tools helping brands stand out is Google My Business (GMB) — now known as Google Business Profile. This free platform allows your business to appear on Google Maps and local search results, making it easier for potential customers to find you. You’ve probably noticed that some businesses appear on Google Maps while others don’t. The secret lies in setting up and optimizing a Google My Business profileRead More