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List of social media platforms you should be using as a social media specialist

Social media platforms

Using social media is vital to businesses that use digital marketing. It has been a perfect tool to communicate with customers, to reach target market, get brand exposure, to reduce the cost of traditional marketing, and to drive traffic to the business’ website if it has one. However, there are a lot of social media platforms available in the wild. And each have different users in terms of ages, genders, interests, and locations. Social media platforms have diversity. Each hasRead More

Basic tasks of a social media specialist

Man using a laptop

As a social media specialist, you are the one responsible in managing the social media account of a business, which is a significant tool in achieving your company’s digital marketing goal. A business may have numerous goals why it established social media presence. But whatever it is, part of your tasks as a social media specialist is to be familiar with the fundamentals of your profession. You have to know your target market Keep in mind that before creating anRead More

Why social media presence is important for businesses

Social media mobile applications

Social media plays a major role in our lives. It has been our tool to connect with our loved ones and colleagues. But if you’re a digital marketing specialist, you see social media more than that. And you should know the reasons why businesses have been establishing social media presence and why it has been an important digital marketing tool. If not, below are the things you should keep in mind. Communication tool for the business Like what I haveRead More