If you develop websites, the things you focus on is the building process and creating contents. However, it should not be limited to those two and optimization should be the third but the most important thing to think about.

Optimization is a process of shaping or packaging a website and making sure it adheres to the established online standards that will help it gain audience, traffic, and authority. It may not be an easy task but it plays a big role in digital marketing. Below are the reasons.

Get found on search engines

With an exception to the advertisements you see at the top of the first page of search results, have you ever wondered how a particular website made the top ranking? That’s because it has been optimized to appear on a particular topic.

If a website has been successfully optimized, placing an advertisement on search engines may no longer be necessary just to rank in search results. Optimization will do the job.

To increase traffic

If your website can easily be found on search engines, the best benefit is referral traffic or getting visitors. And that complements your efforts in building online reputation.

To increase advertising revenue

If your website has successfully acquired a good number of visitors, it will then result into an increase of advertising revenue if there has been a pay-per-click or pay-per-impression advertising model that has been deployed. Remember, high traffic is equal to more income.

To provide a good user experience

Imagine this: You have been appearing on search results but your website is not user-friendly or simply scattered. Your rank in search results may become useless as your visitors may leave your website right after 5 seconds of loading.

To avoid a search engine penalty

Remember, a search engine may have set of rules that govern its algorithm or the way it ranks websites on search results. If a website is not optimized and does not adheres to the rules, it could receive a penalty such as decreasing its search value or worst — will get deindexed.

To conclude, Search Engine Optimization (SEO) is a must for all websites and learning how to do it is very important. It’s the perfect tool to survive the high level of competition in digital marketing.